Who I Am
A senior creative and brand leader based in East Yorkshire. With 20 years in agency and in-house roles, I specialise in creative and brand strategy that holds up under pressure, through growth, acquisition and change, leading creative and marketing teams to deliver it.
A senior creative and brand leader based in East Yorkshire. With 20 years in agency and in-house roles, I specialise in creative and brand strategy that holds up under pressure, through growth, acquisition and change, leading creative and marketing teams to deliver it.
How I Lead
I'm a team player at heart, and I care most about creating an environment where people can do their best work. I don't micromanage. I believe in giving people ownership of their own lane, trusting their expertise, and making sure everyone has a genuine voice. I took over a marketing team that had struggled under previous leadership and turned it into a high-performing one, not by tightening control, but by loosening it in the right places.
I'm a team player at heart, and I care most about creating an environment where people can do their best work. I don't micromanage. I believe in giving people ownership of their own lane, trusting their expertise, and making sure everyone has a genuine voice. I took over a marketing team that had struggled under previous leadership and turned it into a high-performing one, not by tightening control, but by loosening it in the right places.
How I Work
The work I'm most proud of wasn't built in isolation. I work closely with senior stakeholders, sales and product teams to make sure brand, content and creative are rooted in commercial reality. You get a strategic partner who understands the business problem first.
The work I'm most proud of wasn't built in isolation. I work closely with senior stakeholders, sales and product teams to make sure brand, content and creative are rooted in commercial reality. You get a strategic partner who understands the business problem first.
Beyond the Brief
You'll find me somewhere between a Japanese back street and a Yorkshire hillside, camera in hand and firmly off the tourist route. I make travel videos, hike with no particular destination, and spend time with my retired horse. I believe AI should free up time for the thinking and craft that actually needs a human, and I'm putting that into practice.
You'll find me somewhere between a Japanese back street and a Yorkshire hillside, camera in hand and firmly off the tourist route. I make travel videos, hike with no particular destination, and spend time with my retired horse. I believe AI should free up time for the thinking and craft that actually needs a human, and I'm putting that into practice.