A selection of earlier hands-on creative work across retail, publishing and direct marketing. These projects show the craft and art direction that still underpin how I brief, judge and direct creative today.
Elys of Wimbledon — Summer Fashion Event
Retail Campaign | Art Direction
Integrated retail campaign spanning press advertising, in-store communications, experiential activity and digital engagement, created to drive attendance at Elys of Wimbledon's flagship summer fashion event and bring the seasonal theme to life across every customer touchpoint.
La Redoute
Editorial Design | Art Direction | Direct Mail
Editorial, retail and direct mail communications developed as Senior Designer at La Redoute, giving the brand a more contemporary, aspirational customer experience across catalogue, direct mail and digital. When I moved agency-side La Redoute followed, sending work to the agency on the strength of that relationship.
Pure Collection — Brand Book
Brand Storytelling | Editorial Design
A brand book centred on the provenance of cashmere and the natural inspiration behind the collection's colour palette.
Amnesty International at 50
Legacy Giving | Direct Marketing
A concept-led fundraising campaign encouraging supporters to continue Amnesty's work through legacy giving.
Jet2 Holidays
Direct Mail | Art Direction | Concept Design
A series of die-cut, shaped direct mail pieces designed to stand out on the doormat and bring each offer to life before the envelope was even opened: a luggage-tag suitcase shape for a new flight route, a piste-ready mailer for ski season, and a flip-flop shaped piece for summer sun, each carrying a playful, on-brand headline suited to the offer inside.
Pure Collection — Pure Colour
Retail Campaign | Art Direction
An integrated retail campaign celebrating Pure Collection's extensive cashmere colour range, spanning press advertising, in-store communications, packaging, digital engagement and customer activation to showcase the collection and inspire deeper customer interaction with the brand.
