A selection of earlier hands-on creative work across retail, publishing and direct marketing. These projects show the craft and art direction that still underpin how I brief, judge and direct creative today.
Ted Baker — Birds Do It, Bees Do It
Retail Campaign | Art Direction
A seasonal retail campaign blending experiential activity, window displays and digital engagement to bring Ted Baker's personality to life in-store and online.
La Redoute
Editorial Design | Art Direction | Direct Mail
Editorial, retail and direct mail communications developed as Senior Designer at La Redoute, giving the brand a more contemporary, aspirational customer experience across catalogue, direct mail and digital. When I moved agency-side La Redoute followed, sending work to the agency on the strength of that relationship.
Pure Collection — Pure Colour
Brand Storytelling | Editorial Design
A brand book centred on the provenance of cashmere and the natural inspiration behind the collection's colour palette.
Amnesty International at 50
Legacy Giving | Direct Marketing
A concept-led fundraising campaign encouraging supporters to continue Amnesty's work through legacy giving.
Jet2 Holidays
Direct Mail | Art Direction | Concept Design
A series of die-cut, shaped direct mail pieces designed to stand out on the doormat and bring each offer to life before the envelope was even opened: a luggage-tag suitcase shape for a new flight route, a piste-ready mailer for ski season, and a flip-flop shaped piece for summer sun, each carrying a playful, on-brand headline suited to the offer inside.
